Our Story

Persona was born from a desire to create more than just sunglasses—we wanted to create a way for people to express their true selves. In a world that often tells us to conform, we believe in leading the way with courage and vulnerability. As one cannot exist without the other, we believe in embracing every version of who we are, and celebrating the journey of self-discovery with love and compassion.

Our designs are created for everyone looking for authenticity. Each frame in our collection reflects a unique persona, crafted to align with different aspects of your identity and story.

At Persona, we know that life is made up of moments—whether you need a boost of confidence before a big day, a moment of comfort when things feel uncertain, or simply a reminder to be kind to yourself. Whatever the moment, you'll never walk alone.

Persona is your fashion statement that will accompany you through all the ups and downs in your journey of self-discovery, helping you see the world as your most authentic and powerful self.

Persona, for every version of you.